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3 Surefire Tips To Grow Your Shopify Store

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Congrats, you’ve done the heavy lifting! Now that you’ve got your own Shopify store, you’ll want to make it grow, which is no easy feat we’re afraid because there’s a lot of competition. But you’re committed to becoming a self-made millionaire, so it doesn’t matter if you sell ballerinas, heated dog mats, probiotic sodas, or handmade soaps – you can do it as you’re hungry enough for success to do what it actually takes. Lying to others is bad enough, but lying to yourself is hopeless. Take this for what it is: a description of what’s on your mind and how you go about solving the problems we all face. 

#1 Never Forget The Customer Is Always Right 

Do you know who Harry Gordon Selfridge was? To be fair, neither did we up until a few minutes ago, but we did a tad of research and found out he’s the one who came up with the phrase “The customer is always right.” Looks like he was a force of nature. Here’s the thing: if you don’t offer the customer the best possible experience, they’ll leave you for someone else (out of the blue), and hardly anyone has ever managed to win back a customer once they’re gone. You’ll receive unfathomable/unreasonable requests – for example, to drop the shipping fee. And even if being calm is your superpower, when someone pushes your buttons, it’s hard not to lose your temper. 

People want to feel like they’re respected and understood, so when dealing with a situation like the one we just talked about, the best thing to do is to let the customer vent a little. They’ve already played up this conversation in their head in case it actually happens. If you don’t give them the opportunity to blow off steam, that makes you the bad person in their eyes, so even if there are better ways to make use of your time, listen – really listen – to prevent the situation from escalating. Just put everything on the table and see if you can sort the options out. 

#2 Eat, Sleep, And Breathe Email Marketing 

Now, if you’re totally new to anything B2C and more than anyone hate cold calls, don’t fret because there are other methods you can use to attract/gain new customers, like the classic workhorse of the Internet – your email list. More à la mode venues like social media grab all the attention. Some people will even try to convince you that customers don’t bother to read emails anymore, but surprise, surprise, reality doesn’t agree: the problem isn’t that you send newsletters, sales promos, and special offers, but the way you do it. Email marketing is just something that gets done once a month (or whatever), so to put it simply leads don’t materialize just because you hit send. 

If you’re still on a free email marketing plan, waiting for results is like entering a Formula 1 race on three wheels. It’s not doable. Platforms have come a long way, and if yours doesn’t offer autoresponders, send time optimization, newsletter templates, or a drag-and-drop email builder, it’s definitely holding you back. You need the best email marketing for Shopify you can get if you’re serious about making money. If you’re not even sure where to start, find a solution that syncs perfectly with your existing setup so you can recover abandoned carts, which can help you give your bottom line a boost. 

It takes forever – not to mention it costs big bucks – to hire experts for your email marketing efforts. Plus, you don’t have too much control over the process, so if you settle for a company that’s not a good fit for your brand, you’ll be left high and dry. GetResponse, for instance, is so simple to use you could practically set up your first campaign in your sleep, but in the end you’re free to make your own choice, just make sure it’s the right one. Have a clear call to action (e.g., “Update your profile) and place it somewhere the reader can’t miss, preferably in the top 20-30% of the email. 

#3 Master The Art Of Gift-Giving 

Companies are no longer going head-to-head to see which one is better but rather who’s different, and it’s worked for many. If you do your best to fit in, you risk blending into the noise, but if you’re unapologetically yourself, you can stand out, be ready to handle pushback. The trick is to know when to charge ahead and when to adjust course. Everything needs to be personalized, so if today is Noah’s birthday, why don’t you make a kind gesture and send a gift voucher or something? Shopify handles the fulfillment automatically, in other words, it emails the person a unique code they can use in whatever way they like. 

Online shopping is a soulless experience – at least this is what we’ve heard. After scrolling through endless threads, we get why most people would think that way, but we respectfully beg to differ. You’ve got to treat all customers like people, not numbers – well, duh – and here’s how you can pull that off: if you sell organic face masks, toss in a free sample (or two). It’ll no doubt be appreciated. But we really think you should include a handwritten thank-you note, like “It means a lot to have support like this for my business” or something along those lines.

Wrapping It Up 

Don’t worry if you’re not exactly the creative type because it’s not something most people are just born with. With Shopify, you won’t be left figuring out what to do on your site, but you should take matters into your own hands if you want to make a profit along the way. The email app is completely free and, most importantly, available to all store owners, so we recommend jumping off with this unless you have special needs, in which case you’ll want to look into tools that can help you out with email marketing.

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Student Apartment Essentials for a Comfortable University Life

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University Life

Moving into a student apartment marks a transition from living under your parents’ rules or in a cramped dorm room to having your own space. This new freedom is exciting, but it also comes with new responsibilities.

To make sure your first apartment is a place where you can thrive, you need to be prepared. Having the right essentials on hand can help you achieve a memorable university experience. Find out more below.

Finding the Right Environment

Start with choosing the right neighborhood. The location of your apartment can greatly affect your daily life, from your commute to class to your ability to find a quiet place to focus.

Find a community that balances peace and accessibility. If you are settling into communities like Newtown Woods, look for available apartments that provide a space that feels comfortable and conducive to a balanced lifestyle. The right community can make your transition to off-campus living much smoother.

Setting Up Your Study Zone

Your academic success is the primary reason you’re at university, so your apartment needs to support that goal. Have a dedicated study zone in a corner of your living room or bedroom. Start with a sturdy desk and a comfortable, supportive chair.

You will be spending hours here, so don’t settle for a wobbly table and a kitchen chair. A bright desk lamp will reduce eye strain during late-night study sessions. You’ll need a surge protector to safely power your laptop, phone charger, and any other electronics.

Stock up on basic supplies like pens, notebooks, sticky notes, and a stapler. Having these items within reach prevents you from wasting time searching for a pen when inspiration strikes or a deadline is looming.

Creating a Functional Kitchen

Even if you have a meal plan, having a functional kitchen can make late-night snacks and weekend meals easier. You don’t need every gadget, but a core set of tools will make your life much easier. A single non-stick frying pan, a medium-sized pot, and a baking sheet can handle most simple recipes.

Don’t forget the basics: a cutting board, a can opener, a mixing bowl, and a set of measuring cups and spoons. For dishes, a simple set of plates, bowls, mugs, and cutlery for two to four people is perfect for you and a friend or roommate. A microwave is a fast and easy option for reheating leftovers, and a coffee maker or electric kettle can save you a small fortune compared to buying drinks on campus every day.

Bedroom and Bathroom Comforts

Your bedroom is where you go to recharge, so investing in your sleep is investing in your grades and your mood. A mattress topper can transform a stiff, university-provided mattress into a cloud of comfort. Don’t underestimate the power of good bedding.

Soft sheets, a cozy blanket, and a couple of pillows will make your room feel like home. In the bathroom, a shower caddy is a lifesaver if you share a bathroom with roommates.

Stock it with your own toiletries, a towel, and a pair of shower shoes. Stock your cabinet with pain relievers, bandages, and any personal medications you might need.

Making Your Apartment a True Home

Setting up your first student apartment is a process. Start with the basics: a comfortable place to sleep, a quiet spot to study, and the tools to make a simple meal. With the right essentials in place, your student apartment can be the basis for a successful and enjoyable year.

If you want to learn more tips, stay updated with our blog posts.

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Top 5 AWS Backup Solutions for 2026

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AWS follows a shared responsibility model: Amazon secures the infrastructure, but protecting your actual data, EC2 instances, volumes, and configurations is on you. Native tools like EBS Snapshots and AWS Backup offer a baseline, but they fall short on flexible retention, hybrid storage, cross-region resilience, and the granular recovery options growing environments actually need. Choosing the right third-party AWS backup solution in 2026 means weighing agentless coverage, application-aware backups, ransomware resilience, and how easily you can restore a single file versus a full instance.

Here are five AWS backup solutions worth evaluating this year.

1. BDRShield

BDRShield delivers agentless AWS Backup for Amazon EC2 instances, combining cyber-resilient protection with flexible hybrid storage and fast recovery at a fraction of the cost of larger enterprise platforms.

Why it stands out:

  • Agentless EC2 backup using AWS native APIs, so there is nothing to install or manage on individual instances
  • Two backup strategies to choose from: agentless backup with hybrid storage for maximum flexibility, or automated in-region snapshots for fast, cloud-native protection
  • Application-aware backups using VSS for Windows instances and custom pre/post scripts for Linux, ensuring consistency for databases and applications
  • Flexible recovery options, including full instance restore, volume-level recovery, file-level recovery, and the ability to download VMs and disks in multiple formats for migration
  • Your choice of storage, from local NAS/SAN to your own S3, Azure Blob, Google Cloud, Wasabi, or MinIO buckets, or BDRShield’s own cloud
  • Ransomware-resilient by design, with immutable backups, air-gapped copies, AES-256 encryption, MFA, and malware scanning
  • Centralized management console to configure, monitor, and control backups across every AWS region from one place

For organizations that want AWS EC2 protection without paying enterprise-tier prices for features they will not fully use, BDRShield is consistently the most practical option.

2. AWS Backup (Native)

AWS’s own backup service is a natural starting point since it is built directly into the platform and requires no third-party integration.

Considerations:

  • Tightly integrated with EC2, EBS, RDS, and other AWS services with no separate console to manage
  • Retention, cross-account, and cross-region policies are configurable, but customization is more limited than dedicated third-party tools
  • Backups stay within the AWS ecosystem, which can complicate hybrid or multi-cloud recovery scenarios
  • Costs scale with storage and API usage, and can climb quickly for large, frequently changing environments

3. Veeam Backup for AWS

Veeam extends its well-known backup platform to AWS, appealing to organizations already using Veeam for on-premises or other cloud workloads.

Considerations:

  • Strong policy-based automation and integration with Veeam’s broader ecosystem
  • Licensing and configuration complexity increase as the number of protected instances grows
  • Best suited to teams that already have Veeam expertise in-house

4. Druva

Druva is a cloud-native, SaaS-delivered backup platform that covers AWS workloads alongside endpoints and SaaS applications.

Considerations:

  • Fully managed SaaS model removes the need to maintain backup infrastructure
  • Subscription pricing can be higher than infrastructure-based alternatives, especially at scale
  • Feature depth for EC2-specific recovery scenarios is solid but narrower than platforms built specifically around instance and volume recovery

5. Commvault Cloud

Commvault Cloud extends Commvault’s enterprise data protection platform to AWS, targeting large organizations with complex compliance and governance needs.

Considerations:

  • Deep data governance, e-discovery, and long-term retention capabilities beyond basic backup
  • Steep learning curve and implementation timeline, often requiring professional services to deploy well
  • Licensing and infrastructure costs put it out of reach for small and mid-sized teams

Choosing the Right Fit

If your workloads are staying inside AWS with no hybrid needs, native AWS Backup may cover the basics. Enterprises already invested in Veeam, Druva, or Commvault might find it simpler to extend those platforms rather than bring in a new tool.

If you need agentless EC2 protection, application-aware backups, and the freedom to store data wherever it makes sense, on your own cloud or on-premises, without paying enterprise rates, BDRShield is worth putting at the top of your list.

Try it yourself, Start a free 30-day trial now.

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Planning More Living Space: What Homeowners Should Consider Before Building an Addition or ADU

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Adding more usable space to a property can completely change how a home works. Whether you want room for a growing family, a private space for guests, a dedicated office, or space for future lifestyle changes, the project deserves careful planning before construction begins. For many homeowners, expanding an existing home can solve space limitations without requiring the disruption of moving somewhere new.

An addition and an accessory dwelling unit can both create valuable square footage, but they serve different purposes. An addition typically becomes part of the primary residence, while an ADU can function more independently. Understanding how you want the new space to work is one of the most important decisions you can make before thinking about finishes, layouts, or construction schedules.

Start with how you actually want to live

The best projects begin with a clear reason for building. Deciding you need “more room” is rarely specific enough. Think about what feels difficult or limited about your current home. Maybe the kitchen and living areas feel crowded when family visits. Perhaps working from the dining table is no longer practical. You might need a private bedroom suite for relatives or a flexible space that can serve several purposes over time.

Consider both your immediate needs and how those needs may change. A playroom could eventually become an office. Guest quarters might later accommodate an older family member. A separate living space could provide privacy for adult children. Designing with several possible uses in mind can make the investment more useful over the long term.

Let the property guide the possibilities

Not every type of expansion works equally well for every property. Before becoming attached to a particular layout, look closely at the existing structure, available land, access points, outdoor areas, and utility connections. These practical conditions often determine whether building outward, upward, or separately is the most sensible option.

An attached addition may create better flow between old and new spaces, but it can require significant structural changes. A detached unit may offer greater privacy and independence while using more of the available yard. Converting an underused portion of the property can sometimes reduce the amount of completely new construction required. Each approach involves trade-offs, which is why early evaluation is so valuable.

A thoughtful plan also considers how people will move through the property once construction is complete. Entrances, parking, walkways, privacy, natural light, storage, and outdoor access can all affect how comfortable the finished space feels. Square footage alone does not guarantee better living.

Build the budget around the whole project

Construction costs extend far beyond the visible materials homeowners tend to think about first. Flooring, cabinetry, fixtures, and finishes matter, but structural work, utility connections, foundation requirements, electrical upgrades, plumbing, design work, and permits can represent a substantial portion of the budget. A realistic financial plan needs to account for the entire project.

It is also wise to leave room for unexpected conditions. Opening walls or preparing a site can reveal issues that were not obvious during the early planning stages. Older systems may need upgrades, soil conditions may require additional work, or design choices may change once construction begins. A contingency fund can prevent these surprises from forcing major compromises later.

The financial conversation should also include long-term usefulness. A well-planned project may improve flexibility, comfort, and the way a property serves its occupants for years. Some owners may also consider increasing property value with a guest house when weighing the potential benefits of additional space. Still, future resale value should complement the everyday purpose of the project rather than become the only reason for building.

Design for connection, not just extra square footage

A successful addition should feel intentional. Even when a new space is structurally separate, its design should make sense alongside the existing property. Proportions, materials, rooflines, windows, and exterior details can help new construction feel cohesive rather than added as an afterthought.

Inside, pay close attention to circulation and function. A larger room is not necessarily a better room if furniture placement is awkward or access to other areas becomes inconvenient. Think about where doors open, how natural light enters, where storage belongs, and how frequently people will move between spaces.

For an independent living area, privacy becomes especially important. Consider whether occupants need a separate entrance, kitchen facilities, laundry access, outdoor space, or sound separation. These decisions should be addressed during planning rather than patched into the project later.

Understand what happens before construction starts

The construction phase may attract the most attention, but much of the work that determines a project’s success happens beforehand. Initial consultations, measurements, site evaluations, design concepts, technical drawings, material decisions, cost discussions, and approvals all shape what eventually gets built.

This is also when homeowners should clarify responsibilities and communication. Know who is coordinating the schedule, who will provide updates, how changes will be documented, and what happens when an unexpected issue appears. Clear expectations early on can make the construction period considerably less stressful.

Approvals and building requirements should also be investigated before committing to a final layout. Restrictions involving size, setbacks, height, utilities, access, or structural requirements can affect what is possible. Addressing these considerations during design is far easier than revising plans once work is ready to begin.

Plan for the disruption as well as the finished result

Even a well-managed project changes daily routines. Construction can mean noise, dust, temporary loss of certain rooms, increased traffic around the property, and changes to normal entrances or parking. Understanding how the work will affect day-to-day life makes it easier to prepare.

Ask how different phases will affect access to essential areas and whether temporary arrangements might be necessary. Families working from home, caring for children, or managing pets may need additional planning. The smoother the household can function during construction, the easier it becomes to stay focused on the long-term result.

Make the new space earn its place

More square footage should ultimately make a home easier and more enjoyable to live in. Before approving a design, step away from measurements and think about real life. Imagine an ordinary weekday, a family gathering, an overnight guest, or how the household could change several years from now.

The strongest projects balance design, budget, practical limitations, and future flexibility. By understanding why you need more space, studying what the property can support, and planning carefully before construction begins, you can create an addition or ADU that feels purposeful rather than simply bigger.

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